Cats are way cooler than just being cute! They are complex creatures, powered by two forces ready to switch at any moment. Cali & Co’s brand design is inspired by these two personalities of our beloved cats!
Cali represents the ‘I just want to sleep’ vibe, while Co embodies the ‘I just want to play, play hard!
The original idea was to create a kind of yin-yang shape with the cats, to play more with the idea of these forces that exist within cats.
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